Above is the image of the latest recipe called home-made jam and pickles posted on this website I chance upon on LinkedIn. Finding Our Way Now – www.findingourwaynow.com, is an award winning blog and website. I immediately contacted the author to become one of The Food Techies.

Susan Cooper is an artist, writer, out of the box thinker, motivator, teacher, and adventurer from Sacramento, California. She blogs about life stories, food, wine and work on her website findingourwaynow.com. When asked for an interview, she responded willingly and accepted my invitation for the written interview. I’m very thankful for this interview that is particularly about her love for food as I see it the same as her love for life.

She told me that once she got started on the answers they just flowed. I’ll just post here everything what she wrote in full as I don’t want to ruin the quality of her answers.

How do you sustain the popularity of or interest in your food blog?

That is a very interesting question. The best way I know how to explain my food articles are they showcase super easy recipes that anyone can do regardless of their skill level. In other words, I use the KISS method.

I publish recipes once a week on a regular schedule. My reader can anticipate when they will see my latest offering.

Quality pictures matter. I take my own pictures and make them as attractive as possible for the reader. This does two things. First, it lets the reader know what the completed recipe looks like, that I made it, and it’s my completed dish. Second, it lets the reader know that it’s truly that easy and is possible for anyone to cook.

What do you do that is considered unconventional in the blogging world? 

I offer more than just food articles on my blog.

I showcase wine in a user friendly way. I take the mystery out of enjoying wine and show how to have some fun with it.

I try to educate the readers as to why you taste wine the way you do. What the terms really mean in layman’s terms. In the end, I remind the reader that when it’s all said and done it’s what you like that matters, not the pretense that seems to be associated with it.

I also write and illustrate stories about life and the lessons that are learned in an interesting and entertaining way. These are my most popular articles as it stands today.

All in all my blog is about life. Enjoying the journey, sharing our food and some fun and interesting libations to add an extra spark to it all.

What piece of advice would you like to share with other food bloggers?

Gosh, I am certainly not an expert but this is the best advice I can offer.

Be consistent with your articles. If you post a recipe or article once a week, post on a regular schedule.

Write about what you know and what you know works. It builds creditability with your reader.

Keep it simple, get to the point and make your recipe articles interesting but not too wordy.

Only give your readers what they want to know.
o How to make it.
o Tips on things they may not think about.
o Provide any variations that may be possible.
o Show them a picture of what it looks like when it’s been cooked.

Finding Our Way Now (www.findingourwaynow.com) is a blog about business, life and work. Susan Cooper managed this site and also blogs about food – great recipes, cooking tools, and food establishments/restaurants.